TARA BEAUTY - Branding & Integrated Campaign

Tara sources nature’s finest ingredients for hair and skin, then adds science for even better results.

SO THE TARA WOMAN CAN RECONNECT WITH HER OWN TRUE BEAUTY.

With the pandemic at the back of our minds, we wanted to address those resorting to nature for comfort by showing the calmness and appreciation of the world around us. This multi-sensory concept gives us a chance to be honest with the beauty audience and build an inclusive community of well-informed women, while also spotlighting the science, heritage and attitude of the brand.

  • Role Creative Lead, CD, Writer, Strategist
  • For Tara Beauty
  • Type Video, Digital, Social, Print, Collateral, Packaging
  • Campaign Stats Successful U.S. market launch in 2019, introducing the Tara Care & Tara Growth Systems

:30 Brand Film

:45 Onion Remedy Film

Social Stories

:30 Social Video

:15 Social Video

:15 Social Video

:15 Social Video

Product Packaging

Product Packaging

Product Packaging

Product Packaging

Product Packaging